MEDIA TRAINING FOR SPORTSPEOPLE - 1 DAY

Facilitator

Michael Lyster

In 1980, Lyster joined RTÉ as a sports bulletin broadcaster with Radio 2, however, as his career progressed he began presenting programmes and covering high-profile sporting events. In his first year at the national broadcaster he also covered the Olympic Games on radio. One of the highlights of his early career was covering the 1982 and 1983 All-Ireland hurling finals for radio. In 1984 Lyster took over as presenter of The Sunday Game, a post he held for 34 years. That same year he was one of the main presenters for RTÉ's television coverage of the Olympic Games, co-hosting with Moya Doherty on Daybreak LA. This was RTÉ's first venture into breakfast television.

In 1988, Lyster won a Jacob's Award for his work on The Sunday Game. Since then Lyster has covered a number of sports for RTÉ across all codes and has been an ever-present feature on RTÉ's coverage of Olympic Games. He remains, however, mostly

associated with Gaelic games and has been one of the main presenters of the All-Star and the RTÉ Sports Person of the Year awards shows. Michael retired from The Sunday Game at the end of 2018.

Lyster has been interested in rally driving which he has enjoyed since the early 1990s. He has partook in many main events including the Cork International Rally where he finished third in 1992, the Circuit of Ireland Rally and the Killarney Rally of the Lakes.

THE COURSE

The media world has changed dramatically. You can now be seen by a huge number of viewers both at home and internationally thanks to the vast reach of online platforms. As a sportsperson you are in the public eye and the public want to hear what you have to say. The media can work for you or against you depending on your level of preparedness. Media exposure requires leaders to positively convey messages via the press in both official and unscripted capacities. The sportsperson needs to be able to assert themselves while remaining likeable, deliver powerful and logical talking points while being concise, present themselves with conviction and be flexible while staying on-message and in control.

Media training for Sportspeople prepares you for all eventualities. Whether it be a man of the match award interview or a comment on the sports news of the day, we will teach you the talking points and the pitfalls.

Clients will learn where to look, how to sit, move, and sound in sometimes distracting studio environments or when broadcasting from remote locations. 

Led by legendary sports broadcaster Michael Lyster, media training for sportspeople includes clear and achievable advice in a practical setting. We give industry standard hints, tips and behind the scenes advice. All training is recorded and instantly played back for the client to watch and learn. 

Contact TVMA for further information on how we can help you develop primary messages that are compelling, easy to remember and deliverable in concise “sound bites,”.

 

Who should attend this course?

  • Sportspeople from all disciplines

  • Managing Directors

  • Communications Directors

  • County Board Executives

  • Sports Management  .  

  • Boards of Directors

  • Spokespersons

  • Experts in a particular field

  • Those who want to be media ready in advance

For further information contact us:

mediatraining@tvma.ie

086 3901993

Course strictly limited to 6. Block booking available.

We also conduct 1 to 1 media training - Confidential bespoke media training.

Contact us for further information.

Stay Over

We welcome international clients and as well as representatives from all over Ireland.

Why not stay over?

We can offer a package including accommodation in the Crowne Plaza Hotel at preferential rates.

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